Our SEO Process
At Digital Lens, we follow a proven three-step methodology to elevate your online visibility. We begin with a comprehensive audit that examines every aspect of your search presence, establish clear performance benchmarks to measure success, and implement ongoing optimizations that drive sustainable growth. This structured approach ensures we identify all opportunities, track progress transparently, and continuously improve your search performance over time.
Comprehensive Website Audit
Our holistic audit evaluates your entire search presence. We analyze technical infrastructure to identify crawlability and indexation issues, assess content quality and keyword optimization across your site, examine your backlink profile for strengths and vulnerabilities, and evaluate your local search visibility including citation consistency and Google Business Profile optimization.
Baseline Performance Benchmark
We establish clear measurement benchmarks for your current performance across key metrics. This includes keyword positioning, organic traffic patterns, competitive gaps, technical health and conversion analytics. These baseline measurements create accountability and provide the foundation for tracking progress against defined KPIs.
Strategic Optimization & Growth
Ongoing implementation of data-driven improvements with regular performance reporting. We execute prioritized optimizations across technical elements, content, and off-site factors while continuously measuring results. This iterative approach ensures sustainable organic growth through adaptive strategy refinement.
Why Digital Lens?
At Digital Lens, we combine these principles with data-driven strategies to deliver measurable results for local businesses. Our approach emphasizes sustainable growth through proven digital marketing techniques tailored to your specific business goals and customer acquisition needs.
Local Business Focus
We exclusively serve small to medium-sized businesses across New England. Unlike large agencies that prioritize corporate clients, we understand the unique challenges local businesses face in digital marketing. Our strategies are specifically designed for businesses competing in local markets, with solutions tailored to your community and customer base.
Exclusivity Promise
We never work with multiple businesses in the same industry and geographic area. When you partner with Digital Lens, you receive our undivided loyalty and expertise. This means the strategies we develop for your business remain exclusive to you, and we'll never share your successful approach with your direct competitors.
Budget Conscious Approach
We believe effective digital marketing shouldn't require enterprise-level budgets. Our service packages are specifically designed for local business economics, with transparent pricing and flexible options. We focus on high-ROI activities first, ensuring you receive maximum value from every dollar spent on your digital marketing investment.
Web Design
Transform your online presence with stunning, mobile-friendly websites built to convert visitors into customers. Our responsive designs optimizes your site on every device.
SEO Services
Boost your visibility where it matters most. Our local SEO strategies help your business rank higher in search results, driving qualified traffic to your website for higher conversions.
PPC (Pay Per Click)
Maximize your advertising ROI with targeted PPC campaigns. We create and manage data-driven ads that reach your ideal customers without wasting spending.
Analytics
Make informed decisions with detailed data driven analytics and regular reporting that tracks your digital performance, traffic and ROI across all digital marketing channels.
Frequently Asked Questions
We can work with your existing website by conducting a comprehensive technical SEO audit to identify opportunities for improvement. Our team evaluates site structure, page speed, mobile responsiveness, and other critical factors that impact both SEO performance and PPC conversion rates. Based on our findings, we'll either implement targeted optimizations to your current site or recommend a new build if significant technical limitations exist.
We charge a transparent flat fee rather than a percentage of ad spend, ensuring our recommendations are based on performance, not budget size. For all services—SEO, technical maintenance, and PPC management—we establish clear, measurable KPIs at engagement start. If these benchmarks aren't met, your management fee is proportionally reduced. This structure keeps us accountable for delivering measurable improvements to your site's technical health and marketing performance.
Yes, we provide ongoing management across all aspects of your digital presence. This includes regular technical maintenance, SEO updates, content optimization, and comprehensive PPC campaign management. Our integrated approach ensures technical site health, organic visibility, and paid campaigns work together cohesively. Regular performance reports track improvements in site speed, crawlability, keyword rankings, and PPC conversion metrics to demonstrate ROI across all channels.
We need to understand your business goals, information about your target customers, key competitors, any previous marketing efforts (successful or not), and questions you have about digital marketing. The more we understand your business, the more effective our strategies will be.
We believe in earning your business every month. While we recommend a minimum 3-month commitment for most digital marketing strategies (as meaningful results take time), we don't lock clients into extended contracts. Our service agreements are month-to-month after the initial period.
